28% of Americans are ‘strong’ early adopters of technology
Technology is changing the ways people seek and get knowledge, communicate and work. But Americans still tend to embrace familiarity over newness when it comes to their choices of new products
Sharing and on-demand services attract a small but active group of ‘super users’
The sharing and on-demand economy has grown in the U.S., and some Americans are “super users”: 7% have used six or more shared and on-demand online services.
Americans and the new digital economy: 8 key findings
Digital technology has ushered in a slew of new shared, collaborative and on-demand online services ranging from virtual marketplaces to home sharing. Our report examines the scope and impact of these services.
Shared, Collaborative and On Demand: The New Digital Economy
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raiding difficult issues around jobs, regulation and the potential emergence of a new digital divide.
Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
Global tech companies see India’s vast offline population as untapped market
Only about a fifth of India’s roughly 1.2 billion people are online, according to a recent Pew Research Center report, and the world’s biggest technology companies are clamoring for this large, untapped user base. Facebook recently tried (and failed) to implement its “Free Basics” internet program, and Google is also vying for the vast Indian […]
Incentives – and pressures – for U.S. workers in a ‘knowledge economy’
As automation looms and more and more jobs are being shaped to accommodate the tech-saturated “knowledge economy,” 63% of full- and part-time workers say they have taken steps in the past 12 months to upgrade their skills and knowledge. That is one of several key findings from a Pew Research Center survey conducted last fall […]
8 conversations shaping technology
For SXSW, we gathered key facts about Americans’ views and uses of technology.
Public Predictions for the Future of Workforce Automation
A majority of Americans predict that within 50 years, robots and computers will do much of the work currently done by humans, but few expect their own jobs to experience substantial impacts.
The demographic digital divide is real and pervasive
Within nearly every country, Millennials (those ages 18 to 34) are much more likely to be internet and smartphone users compared with those ages 35 and older.