Podcasts Proliferate, But Not Mainstream
Nearly one in five internet users (19%) has downloaded a podcast to listen to or view later — up from 12% in 2006. But podcasting has yet to become a fixture in the everyday lives of internet users, as very few download podcasts on a typical day.
Online Video Audience Surges
A new survey finds a sharp rise in the number of viewers of YouTube and other internet video sites over the past year. Nearly half of online adults now say they have visited such sites.