Fact TankApril 18, 2014

When Easter and Christmas near, more Americans search online for “church”

More Americans search for “church” around Easter than at any other time, with the Christmas season usually ranking second, according to Google Trends data.

Media & NewsMarch 13, 2014

Social, Search and Direct

Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.

Pew Research CenterMarch 13, 2014

Direct Visitors More Engaged with News Websites

Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.