When Easter and Christmas near, more Americans search online for “church”
More Americans search for “church” around Easter than at any other time, with the Christmas season usually ranking second, according to Google Trends data.
Social, Search and Direct
Direct visitors to 26 top news sites—those who type in the news outlet’s URL or have the address bookmarked—are far more engaged with that news than users who arrive from Facebook or a search engine, according to a new analysis of online traffic data.
Direct Visitors More Engaged with News Websites
Visitors who go directly to news websites spend about three times as long there as those who arrive via search engine or Facebook.