Rise of the ‘Apps Culture’
While cell phone apps are popular among a segment of the adult cell phone using population, a notable number of cell owners are not yet a part of the emerging apps culture. But those who do download and use apps do so fairly frequently. Popular apps include entertainment (games, music, etc.) as well as those that provide information (maps, weather).
More Cell Phone Owners Use an App for That
While cell phone ownership has remained stable, today’s users are taking advantage of a much wider range of their phones’ capabilities (pictures, internet, music, etc.) compared with 2009.