Twitter 2012: Big Increase in ’Typical Day’ Users
Overall adoption remains steady, but “typical day” usage continues to grow — 8% of online adults now use Twitter on a typical day. African-Americans, young adults, and mobile users stand out for their high rates of Twitter usage.
The Future of Internet Gamification
Interactive games that reward participants with points, badges and discounts are on the rise. Experts believe they will spread widely to key areas, such as education and health by 2020. Others worry about a darker side.
While the number of Americans who go online has increased substantially over the years, about one-in-five adults still do not use the internet. About half of non-users don’t go online because they don’t think the internet is relevant to them.
72% of Americans Follow Local News Closely
Most adults follow local news closely, and local newspapers are by far the source they rely on for much of the local information they need.
The Web is Dead? Experts Say ’No’
Technology experts generally believe the mobile revolution, the popularity of targeted apps, the monetization of online products and services, and innovations in cloud computing will drive Web evolution.
Millennials Will Benefit And Suffer Due to Hyperconnected Lives
While experts see many young people becoming nimble analysts and decision-makers because of their embrace of the networked world, they also warn that some constantly-connected teens and young adults will lack a deep engagement with people and knowledge by being hyperconnected.