Generations Online in 2009
Contrary to the image of Generation Y as the “Net Generation,” internet users in their twenties do not dominate every aspect of online life. Gen X is the most likely to shop, bank and look for health information online. And larger percentages of older generations are doing many more activities online.
Social Networks Grow: Friending Mom and Dad
The share of adult internet users who have a profile on a social networking site has more than quadrupled in the past four years.