More Americans View Campaign As Too Negative
Barack Obama’s ‘bitter’ comment registered widely but just 29% of Americans say they paid very close attention to news about the presidential campaign last week, the lowest percentage recorded since December 2007.
Debatable Campaign Coverage
Last week, a major part of the media narrative about the 2008 campaign involved the media themselves — specifically ABC’s moderators for the April 16 debate in Philadelphia.
Less News is Good News for McCain
While McCain has been consistently less visible to the public, far more Americans say the news they have been hearing about him is generally positive than say the same about coverage of Obama or Clinton.
No Clear Advantage
Electability is an issue, and one that both Obama and Clinton are likely to use to woo the superdelegates. But our polling suggests that neither candidate has a demonstrable advantage to tout.
McCain Doesn’t Get Most Exposure, But Can’t Be “Bitter” About Media
Renewed attention to Iraq benefited the GOP candidate, while Democrats seemed caught up in a game of gaffe ping-pong, with the media eagerly keeping score.
Religious Voters in Pennsylvania
Connections that Clinton, Obama and McCain make — or fail to make — with the state’s religious voters could have major consequences on April 22 and November 4.
Clinton Punches, Obama Bowls, McCain Reminisces
Obama attracted the most coverage, McCain’s bio tour earned him headlines, but Clinton generated the clearest story line with her “Rocky” reference.
That’s What I Like About Me
Obama’s high favorable ratings are more influenced by how he makes voters feel than by specific characteristics they attributed to him. Clinton’s image, in contrast, is driven by opinions about her own qualities.
Clinton Controversy Heavily Covered but Obama Maintains Visibility Edge
While her Bosnia flap made Clinton the newsmaker of the week, she continues to lag behind Obama in terms of public visibility. Both candidates, despite recent negative news, have seen little change in their favorability.
Robo-Calls Now Top Type Of Campaign Outreach
About two-in-five voters now say they have received a pre-recorded call about the campaign. Meanwhile, Democrats are far more engaged in campaign activities than are Republcians — including donating money to a candidate.