McCain’s Interest Gap
While Obama and McCain received similar levels of media coverage, Obama remained by far the most visible candidate. Only 11% of Americans cited McCain as the candidate they had heard the most about, while more than seven-in-ten (71%) named Obama.
Coverage Turns To Issues
In a relatively light week of campaign coverage, attention focused on policy differences. Still, a fair amount of attention was also paid to some controversies and gaffes.
Politics Goes Viral Online
Already in this campaign season, more Americans — 46% — have gone online to get political news and campaign information than in all of 2004.
Most Americans See a Black Nominee as Important for Country
A solid majority say the nomination of an African American for president is important to the country, but racial and partisan divisions exist on the significance of Obama’s historical achievement.
Many Say Coverage is Biased in Favor of Obama
More of the public heard about controversies related to Obama than other campaign events. Even so, far more Americans believe press coverage has favored him than think it has favored Clinton.
Obama Backers Cool to Clinton as Running Mate
While a majority of Democratic and Democratic-leaning voters (53%) favor a so-called “Dream Ticket,” fully 54% of Obama supporters do not want Clinton chosen as his running mate.
The Iraq Challenge
Soaring concern about the economy has displaced the Iraq War as the top priority issue among voters. Ambivalent and contradictory public opinions further complicate the role that the conflict will play in the November election.
Character and the Primaries of 2008
A new analysis of media coverage during the first ten weeks of the 2008 primary season finds the dominant personal narratives about Obama and Clinton were almost identical in tone, and were both twice as positive as negative. The coverage of McCain’s character was less positive than that of either Democratic candidate.
Hispanics in the 2008 Election: Puerto Rico
On Sunday, Puerto Rico holds one of the final Democratic primary contests. A new Pew Hispanic Center fact sheet provides key demographic information on eligible voters in Puerto Rico and compares them with eligible Latino voters and all eligible voters in the U.S.
In Tight General Election, McCain’s Negatives Mostly Political, Obama’s More Personal
While Obama has opened up a wide lead in the Democratic primary, he now runs about even against McCain. The tightening general election shows some sullying of Obama’s personal image over the past three months, which is in some measure a negative reaction from frustrated Clinton supporters. McCain’s image has also become more negative since February, however, unlike Obama, those who disapprove cite his political beliefs.