The Generation Gap and the 2012 Election
In the last four national elections, generation has mattered more in American elections than it has in decades. This continues to be true as voters look ahead toward the 2012 general election. In a contest between President Obama and Mitt Romney, there is a 20-point gap in support for Obama between Millennials and the over-65 Silent generation.
Generations and Gadgets
While many tech devices have become popular across generations, Millennials are by far the most likely group not only to own most gadgets, but also to take advantage of a wider range of functions on those devices.