October 15, 2013

There is no news junkie like a cable TV news junkie

72 minutes

The most dedicated cable news viewers average 72 minutes, more than an hour, of home viewing a day.

Cable TV news draws a much smaller share of viewers (38%) than local TV news (71%) or network TV news (65%).

But when it comes to time spent watching, cable TV beats the traditional broadcast outlets by a large margin among those who describe themselves as heavy television viewers, according to a Pew Research Center analysis of Nielsen data. The most dedicated cable news viewers average 72 minutes, more than an hour, of home viewing a day. By contrast, heavy viewers of network TV news watch almost 32 minutes a day and heavy viewers of local TV news watch nearly 22 minutes a day.

Viewing time drops off dramatically for the bottom two-thirds of cable news viewers (those who are “medium” and “light” users). Those in the middle tier average slightly more than three minutes of viewing time and those at the bottom catch a glimpse for less than a minute. In those categories of viewers, network TV news and local TV news fare somewhat better.

Even the heavy viewers of local and network news spend more time watching cable news than they do watching network and local news.

The most devoted local news viewers spend an average of about 22 minutes a day on local news compared with about 32 on cable. (They also spend almost 24 minutes a day watching network news.) The heaviest network news users spend about a half minute more (32 minutes) watching cable than network.

Category: Daily Number

  1. Photo of Bruce Drake

    is a Senior Editor at the Pew Research Center.

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3 Comments

  1. Audrey Clayton10 months ago

    What can be done to get the election laws changed? They must change to a much shorter time period, and they must not cost so much. Everyone is so exhausted by the time it’s over. And the president elect is too tired to function! Also, one 6 year term would be much better.

    Reply
  2. Nancy Chavis11 months ago

    I would like to see a study like how many young….. 30 y/o or younger…..Americans know the thoughts of consertive thinkers like David Hume or John Stewart Mill etc. . It’s my contention that this type of thought is no longer being taught in our schools.
    sincerely. NC

    Reply
  3. Fernando11 months ago

    What about local cable news channels, eg., NY1, YNN, News14 Carolina, etc?

    Reply