Some 66% of registered voters who use the internet—55% of all registered voters—have gone online this election season to watch videos related to the election campaign or political issues.
Americans are following the presidential campaign more closely on nearly every news platform than they were earlier in the year.
Democrats are more likely to contribute online or from their cell phone, while Republicans are more likely to contribute in person, by phone call, or via regular mail.
The use of social media is becoming a feature of political and civic engagement for many Americans. A new report examines who is more likely to use social media to express their views, react to others' postings, follow candidates and 'like' and share others' content.
As of late September, 88% of registered voters own a cell phone of some kind-and significant numbers of these voters are using their mobile devices to get information about the 2012 election, to interact with the campaigns, and to converse with other voters about political issues: 27% of registered voters who own a cell phone […]
Social media came to a much different initial verdict about the first presidential debate than did the early polls and the conventional press, according to an analysis of the conversation on Twitter, Facebook and blogs by the Pew Research Center's Project for Excellence in Journalism.
During what may prove a key period in the race for president, the candidates received very different treatment on Twitter, Facebook and blogs than in the mainstream media, a new PEJ study finds.
Campaign and policy-related material on social networking sites plays a modest role in influencing most users’ views and political activities. Democrats and liberals are the most likely to say the sites have impact and are important and the politically engaged stand out in their use of the sites
Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters.
Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Nearly four-in-ten users discovered through postings by friends that their political beliefs were different than they thought. A small percentage of users blocked, unfriended or hidden someone on the site because their political postings.