55% of registered voters have watched political videos online this election season, and 52% have had others recommend political videos for them to watch online
As the presidential election enters the last lap, where are people going to learn about the campaign and the candidates? A new PEJ survey finds an increasingly diverse ecosystem for political news.
10% of 2012 presidential campaign donors have contributed via text message or cell phone app.
66% of social media users have employed the platforms for at least one of eight civic or political activities with social media
Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
The reaction to the first presidential debate was better for Barack Obama in social media than in the traditional press, where the consensus was that Mitt Romney had won handily. But the sentiment differed by social media platform and generally criticism was more plentiful than praise.
During what may prove a key period in the race for president, the candidates received very different treatment on Twitter, Facebook and blogs than in the mainstream media, a new PEJ study finds. The candidates each enjoyed a bounce in mainstream media treatment during their conventions. By contrast, social media showed little change, and the discourse was highly negative.
Campaign and policy-related material on SNS plays a modest role in influencing most users' views & political activities. Democrats & liberals are the most likely to say the sites have impact and are important.
On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.
18% of users have shunned "friends" who have different ideas and 16% have found friends whose beliefs match their own