Numbers, Facts and Trends Shaping Your World

News Media Trends


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    Popular Policies and Unpopular Press Lift Clinton Ratings

    Introduction and Summary A strong State of the Union address combined with public anger at the news media fueled President Clinton’s unexpected lift to a 71% approval rating — even as allegations of a White House sex scandal consumed Washington. When asked in a Pew Research Center re-interview survey why they had changed their minds […]

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    High Personal Contentment, Low News Interest

    Survey Findings In 1997, Americans were happier with their own lives, felt more religious conviction and were less attentive to the news than at any time in recent years. Fully 47% of Americans say that they are highly contented with their lives today, a jump of 10% points in just the last year and 9% […]

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    Stock Market Down, New Media Up

    Survey Findings On October 27, the day the stock market plunged more than 550 points, worried Americans turned to new media sources for instant information. Many of those who followed the story “very” closely tracked news of the sell-off either on cable television or over the Internet — news outlets that were not factors in […]

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    Diana’s Death Interested Everyone – A Rare News Event

    Survey Findings In an era in which virtually all Americans share very few things, the story of Princess Diana’s death captivated the nation. Nearly nine in ten Americans paid attention to news of the tragedy and more than half (54%) followed the tragedy very closely. No other story this year has come close. Modern communications […]

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    Ten Years of the Pew News Interest Index

    Survey Findings An analysis of public attentiveness to more than 500 news stories over the last ten years confirms that the American public pays relatively little attention to many of the serious news stories of the day. The major exceptions to this rule are stories dealing with natural and man-made disasters and U.S. military actions. […]

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    Few Favor Media Scrutiny of Political Leaders

    Introduction and Summary The American public is more critical of press practices, less enthusiastic about the news product and less appreciative of the watchdog role played by the news media than it was a dozen years ago when The People & The Press surveys were inaugurated. Those polls concluded that criticism of the way the […]

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    News Attracts Most Internet Users

    Introduction and Summary The numbers are still modest but the Internet is beginning to play a role in the news habits of a significant number of American consumers. Over one-in-five Americans now go online — either at home, work or school. Nearly three-fourths of this group sometimes get news from the World Wide Web or […]

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    Dole Can’t Cash In on Mixed View of Clinton

    Introduction and Summary Bill Clinton continues to hold a commanding lead over Bob Dole and Ross Perot, but it is not because voters are delighted with his record, or because the electorate is euphoric about economic conditions, or because people expect better things to come. American voters are modest in their enthusiasm for Bill Clinton, […]

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    A Dull Campaign, Clinton Will Win Say More than 70% of Voters

    Introduction and Summary An overwhelming majority of Americans (73%) think the presidential campaign is dull so far. Almost as many (71%) believe that President Clinton will defeat expected Republican challenger Bob Dole next November. The former Senate majority leader is widely criticized for the job he is doing as he attempts to convince people to […]

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    TV News Viewership Declines

    Introduction and Summary Television news is in trouble with the American public. Fewer adults are regularly watching it these days. Viewership of nightly network news is particularly hard hit. Fewer than half the public (42%) now says it regularly watches one of the three nightly network broadcasts — down from 48% in 1995 and 60% […]