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Baby Boomers

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Baby Boomers

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  • presentation

    Baby Boomers and the internet

    This presentation contains data about how Baby Boomers use the internet. It charts the rise of broadband, wireless connections, and a variety of internet activities, including e-commerce.

  • report

    Baby Boomers: The Gloomiest Generation

    America’s baby boomers are in a collective funk. Members of the large generation born from 1946 to 1964 are more downbeat about their lives than are adults who are younger or older.

  • presentation

    Seniors and the Internet

    Any system being designed for consumers should take advantage of two trends: the centrality of search and the importance of peer advice (whether via email, social networking sites, blogs, or other emerging technologies). Both trends are likely to …

  • report

    Are “Wired Seniors” Sitting Ducks?

    Older internet users may be easy targets for viruses, spyware and the like. Younger internet users take more chances online, but they also take more precautions.

  • presentation

    The Future of the Internet as Baby Boomers Age

    In ten years, the Baby Boomers will age into the 65+ demographic and change everything about the “wired senior” group, but a great many offline Americans may be with us for years to come.

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