How focus groups helped inform our survey about technology use in emerging economies
With global survey research, it’s important to understand what people are thinking about the subject we’re studying. Focus groups help address this.
Most independents are not all that “independent” politically. And the small share of Americans who are truly independent stand out for their low level of interest in politics.
Facebook and WhatsApp are the most widely used social media platforms and messaging applications in 11 countries around the world.
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