Health Care Consumerism
Deloitte has created a new health consumer typology that is worth checking out, despite their reliance on an online-only sample.
Numbers, Facts and Trends Shaping Your World
Deloitte has created a new health consumer typology that is worth checking out, despite their reliance on an online-only sample.
E-patients are at the center of the health care revolution, but how will Health 2.0 attract and serve the majority, not just the elite?
Many Americans are jumping into the participatory Web without considering all the implications. If nothing really bad has happened to someone, they tend neither to worry about their personal information nor to take steps to limit the amount of infor…
Older internet users may be easy targets for viruses, spyware and the like. Younger internet users take more chances online, but they also take more precautions.
This speech describes the different ways Internet users find health information online, whether they count on crude tools like search engines or become sophisticated “farmers” of health information, using trusted bookmarks and sharing what they fi…
One in four Americans has used the internet to look for information about prescription drugs. Other topics covered: prescription drugs purchases online; drug-related spam.
Disease information, material about weight control, and facts about prescription drugs top the list of interests for health seekers. A typical health seeker searches for medical information only occasionally, and she relies on search engines and mult…
Americans are deeply worried about criminal activity online, and these concerns may be a factor in the public’s support of the right of the FBI and other law enforcement agencies to intercept criminal suspects’ email.
Online Americans have great concerns about breaches of privacy. At the same time, they do a striking number of intimate and trusting things on the Internet, and the overwhelming majority has never had a seriously harmful thing happen to them online.
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