Depending on the topic, urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media; and rural residents are more inclined to word of mouth sources
Experts expect more-efficient collaborative environments and new grading schemes; they worry about massive online courses, the shift away from on-campus life
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.
47% of Americans use their cellphones and tablet computers to get local news and information. Among all cellphone and tablet owners, 42% get local weather updates and 37% get material about restaurants or other local businesses on their mobile devices.
80% of internet users gather health information online, but a “health information divide” emerges along education, age, and income lines.
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