Numbers, Facts and Trends Shaping Your World
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
A Small Boost for McCain Little has changed over the past month in the races for the Democratic and Republican presidential nominations. Recent news coverage of problems with Gore’s campaign has done little to hurt him among Democrats, who continue to support him by a nearly two-to-one margin over Bradley (60% vs. 31%). In the […]
Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]
Today, what Americans know may differ greatly depending on their source of news. In the second part of the study, looking at a broader universe of the news media in the fall of 1997, we also found different kinds of news media offering markedly different definitions of news depending on what they perceived their market […]
Is there really a trend toward entertainment as news?
Opinion of National Media Slumps Increased criticism of specific press practices may have contributed to the more general decline in favorability toward various news media outlets. Favorable ratings for the national network television news have fallen to a twelve year low. Only 15% of Americans now have a very favorable opinion of the network TV […]
Introduction and Summary The American public is more critical of press practices, less enthusiastic about the news product and less appreciative of the watchdog role played by the news media than it was a dozen years ago when The People & The Press surveys were inaugurated. Those polls concluded that criticism of the way the […]
News Interest Index The disastrous floods in the West and Northwest were the most closely followed story of the month: about a third of Americans (34%) said they followed these stories “very closely”. This number rose to 62% in the West. But the top Washington story was the proposed reform of the Social Security system […]