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    Eight-in-Ten Following Olympics on TV or Digitally

    Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]

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    Assessing the Cell Phone Challenge

    With fully a quarter of the U.S. adult population now relying solely on cell phone service, pollsters and other survey researchers face a difficult decision as to whether to include cell phones in their samples. A joint study by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project takes an up-to-date look at the potential biases in findings based on landline-only surveys.

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    How Serious Is Polling’s Cell-Only Problem?

    The landline-less are different from regular telephone users in many of their opinions and their numbers are growing fast. Can survey researchers meet this challenge?

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