Search results for: “social media and politics”

The three low engagement groups in our typology—Not For Me, Young and Restless, and Rooted and Roadblocked—fall at the farthest end of the spectrum of library users. Unlike members of the medium engagement groups, who generally report being moderately active in their library habits, only about a third of the low engagement users have used […]

The final category in our library engagement typology represents the almost 15% of Americans ages 16 and older who have never personally used a public library in their lifetime. These “never” library users break out into two non-engagement groups: Distant Admirers and Off the Grid. Though neither group has any personal library experience, they have […]

Medium engagement groups make up almost 40% of the overall U.S. population, and often mirror the general population in their habits, views, and demographics. This is especially true of the larger of the two groups, the Solid Center, who make up 30% of Americans ages 16 and older. The other medium engagement group, Print Traditionalists, […]