Numbers, Facts and Trends Shaping Your World

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    Appendix A: About the focus groups

    Pew Research Center conducted a series of focus groups to better understand how people think about their own mobile phones and the impact of these devices on their society. Five focus groups were held in each of the following four countries: Kenya, Mexico, the Philippines and Tunisia. Each focus group consisted of 10 adults coming […]

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    Methodology

    Cognitive interviews The cognitive interviews for the news consumption study were developed to assess As part of the broader project to answer these questions, cognitive interviews were conducted to capture qualitative feedback on a draft questionnaire that was eventually administered to 2,021 general population U.S. adults and 1,694 metered panelists, both on Ipsos’ KnowledgePanel. The […]

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    Mobile Divides in Emerging Economies

    As ownership of mobile phones, especially smartphones, spreads rapidly across the globe, there are still notable numbers of people in emerging economies who don’t have access to mobile phones. And even phone owners struggle with connectivity, costs and security issues.

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    4. Obstacles to using phones

    Individuals face many potential hardships when trying to access mobile technology. As discussed in previous chapters, these can range from limited access to electricity to low literacy to financial constraints or some combination of these and other factors. Given this complexity, we wanted to understand who experiences which types of problems using mobile phones and […]

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