Numbers, Facts and Trends Shaping Your World
By Marion Just and Rosalind Levine, with Kathleen Regan How much is your local TV news influenced by the people who buy ads? In a survey of 118 news directors around the country, more than half, 53 percent, reported that advertisers pressure them to kill negative stories or run positive ones. And many of these […]
By Tom Dolan Reporter Jaime Garza of KCAL in Los Angeles positioned his live shot in El Cajon Pass with care. Not only was it a scene-setter for the 10 p.m. news, but it also helped to explain visually the story of the day and let you know tomorrow’s commute might be even worse in […]
STAUNCH CONSERVATIVES PAST TYPOLOGY COUNTERPART: Enterprisers 10% OF ADULT POPULATION 12% OF REGISTERED VOTERS PARTY ID: 72% Republican; 24% Independent, Lean Republican COMMENTS: As in 1994, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Dissatisfied with the state of […]
The Pew Research Center survey of 1,003 online users in October 1996 shows slow but steady growth in this activity. Online users are going online at slightly higher rates than was the case some 16 months ago. Their motivations and their behavior have changed somewhat. More are going online for pleasure, and more are seeking […]