What Web Browsing Data Tells Us About How AI Appears Online
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
Numbers, Facts and Trends Shaping Your World
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
About half say it’s acceptable for journalists to advocate for communities they cover; fewer favor them expressing personal views.
Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.
A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible.
Here’s a look back at 2024 through 14 of our most striking research findings.
A majority of U.S. adults say they’re bothered a lot by the feeling that some corporations (61%) and some wealthy people (60%) don’t pay their fair share.
Congress has passed all its required appropriations measures on time only four times in nearly five decades.
Ipsos KnowledgePanel and Omnibus methodology Introduction Ipsos delivers affordable, statistically valid online research through KnowledgePanel. KnowledgePanel is the first and largest online research panel that is representative of the entire U.S. population. Panel members are randomly recruited through probability-based sampling, and households are provided with access to the Internet and hardware if needed. Ipsos recruits […]
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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