What Web Browsing Data Tells Us About How AI Appears Online
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
Numbers, Facts and Trends Shaping Your World
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
One-in-five U.S. adults say they find AI summaries in search results extremely or very useful, 52% say they’re somewhat useful, and 28% say they’re not too or not at all useful.
About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.
Here’s a look back at 2024 through 14 of our most striking research findings.
About half of U.S. adults (52%) lived in middle-income households in 2022, according to our new analysis of government data.
News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political leanings.
A majority of U.S. adults say they’re bothered a lot by the feeling that some corporations (61%) and some wealthy people (60%) don’t pay their fair share.
News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much more likely to be men.
Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.
Here’s a look back at 2025 through 12 of our most striking research findings.
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