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    The Two Strains of Swing Voters

    With all eyes now firmly focused on a general election match-up between Al Gore and George W. Bush, the big question is which way independents will go — particularly those independents who have been supporting John McCain. While McCain’s popularity has focused more attention on this crucial bloc, independents are the swing voters in every […]

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    Retro-Politics

    Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

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    Muted and Mixed Public Response To Peace in Kosovo

    Introduction and Summary American reaction to the end of the air war in Kosovo is mixed. While public support for intervention rebounded in the closing days of the conflict, there is little indication of public exaltation at its end. Two-thirds of the public (68%) now says the United States and NATO did the right thing […]

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    Bradley Boxes Out Political Center

    Introduction and Summary Bill Bradley is the man in the middle when it comes to voter perceptions. Americans describe the former New Jersey senator as a political moderate far more frequently than they do any other presidential candidate. On average, voters who know Bradley rate his ideology as virtually identical to their own. But, despite […]

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    The Internet News Audience Goes Ordinary

    Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]

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    Possible Consequences of Non-Response for Pre-Election Surveys

    Survey Findings Pre-election polling is tricky work. A number of unknown factors can stand in the way of accurate predictions — problems with identifying registered and likely voters, uncertainties about voter turnout, and last-minute shifts in candidate preference. But estimating voter preferences in biracial elections has been especially difficult. Pre-election surveys, even those taken just […]

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    America’s Place in the World II

    Introduction and Summary The post-Cold War era may be less than a decade old, but Americans whose views help shape U.S. foreign policy have grown remarkably comfortable with it. Compared to four years ago when they were deeply troubled, American Opinion Leaders today see the world as a better place, where U.S. influence is enhanced […]

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    Clinton Unites Dems, Gains Working Class Independents

    Introduction and Summary After two presidential debates and six weeks of the general campaign Bill Clinton’s lead over Bob Dole is as large as it was in early September. The course of the race has changed little with the passing of each important campaign milestone. The only observable consequence of the debates is that the […]

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    Democrats

    Introduction This report consists of Tables only. Tables Party Identification by Subgroups* (Percentaged Horizontally) Total Total Number of Republican Democrat Independent Republican Democrat Interviews % % % % % Total 30 31 39=100 46 46 (9652) Sex Male 31 26 43=100 50 41 (4780) Female 28 37 35=100 41 50 (4872) Race White 33 28 […]

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