Campaign and policy-related material on SNS plays a modest role in influencing most users’ views & political activities. Democrats & liberals are the most likely to say the sites have impact and are important.
Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
55% of registered voters have watched political videos online this election season, and 52% have had others recommend political videos for them to watch online