Methods 101: How is polling done around the world?
Polling in different parts of the world can be very challenging, because what works in one country may not work in a different country.
Polling in different parts of the world can be very challenging, because what works in one country may not work in a different country.
How does the way a poll is conducted influence the answers people give?
Recent events – including the 2016 presidential election and Brexit – have rattled public confidence in polls. But this video explains why well-designed polls can still be trusted and remain an important way to measure public opinion.
Our latest Methods 101 video explores some of the ways these surveys differ from traditional probability-based polls.
The second video in Pew Research Center’s Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.
The first video in Pew Research Center’s Methods 101 series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important.
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