Appendix 1: Typology Group Profiles
Steadfast Conservatives 12% OF ADULT POPULATION / 15% OF REGISTERED VOTERS / 19% OF VERY ENGAGED 84% Rep/Lean Rep (56% Rep, 28% Lean Rep) Basic description: This overwhelmingly Republican group holds very conservative attitudes across most issues, including social policy and the size and scope of government. However, they are critical of business and Wall […]