Profiles of the Typology Groups
ENTERPRISERS PAST TYPOLOGY COUNTERPART: Staunch Conservatives, Enterprisers 9% OF ADULT POPULATION 10% OF REGISTERED VOTERS PARTY ID: 81% Republican, 18% Independent/No Preference, 1% Democrat (98% Rep/Lean Rep) BASIC DESCRIPTION: As in 1994 and 1999, this extremely partisan Republican group’s politics are driven by a belief in the free enterprise system and social values that reflect […]