Numbers, Facts and Trends Shaping Your World
Pew Internet/Elon University survey reveals experts’ hopes and fears about the hyperconnected generation, from their ability to juggle many tasks to their thirst for instant gratification and lack of patience
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
While blogs and Twitter are both called social media and have a similar basic function-the sharing of information and opinion-their news agendas differed markedly in 2011 (something we also saw in 2010). The data examined by PEJ reveal that Twitter users were more consumed by new digital technology and products. The blogosphere more closely followed […]