The Shirley Sherrod saga started with a video posted online and ended with a flurry of finger pointing. In a special report, PEJ reconstructs a chronology of how the story reverberated around the media echo chamber before dramatically changing course. And this week’s News Coverage Index finds that the tale of the USDA employee prematurely forced out of her job was the No. 2 story in the news agenda.
Last week, a blogger’s discovery of a doctored BP photograph generated the most interest in the blogosphere. Next came a discussion of the changing news business triggered by a humorous column from a veteran journalist. On Twitter, users were most interested in tracking how social networking sites were faring. On YouTube, an airborne donkey drew the most hits.
The disaster in the Gulf of Mexico became a hot topic in blogs and on Twitter last week, with the discussion focused on a range of storylines. At the same time, two subjects that had generated little attention in recent weeks—the economy and the war in Afghanistan—also drew significant interest. On YouTube, a Congressman’s angry response to being filmed drew almost 2.5 million views.
For the third time in a row, health care reform was the top subject in the blogosphere last week, followed by another common online topic: global warming. On Twitter, developments with the world’s largest energy particle accelerator topped the list. And on YouTube, an awkward moment in Haiti featuring two former presidents attracted more than 3 million views.
Groups of bloggers amassed to decry two separate controversies last week: reported rule changes to the board game Scrabble and the declaration that April would be Confederate History Month in Virginia. On YouTube, politics were unusually popular, with three separate congressional videos leading the list. And Twitterers remained fascinated with the iPad.
The recovery efforts following the tragic earthquake in Haiti continued to be the main subject of interest in parts of social media last week—particularly on Twitter and YouTube. Blogs also discussed details of the quake’s aftermath, but the blogosphere paid more attention to other topics, including warnings from European countries about security risks involved with Microsoft’s Internet Explorer.
Two subjects that didn’t generate much attention in the mainstream press last week remained hot topics in social media. The saga of six-year-old Falcon Heene and the phony balloon flight continued to provoke outrage in the blogosphere while a warning from the British Prime Minister triggered another debate over global warming.
A diverse mix of stories—from war policy to a scientific breakthrough—topped the news agenda in the blogosphere last week. But the dominant topic was a heinous crime that generated much more attention online than in the traditional press. On Twitter, the top subject was a very different kind of crime story.
The conversation in the blogosphere last week focused on two stories that challenged conventional wisdom about healthy food. On Twitter, the protests in Iran dominated at a level not seen since the unrest began in mid-June. And the most-viewed news video featured some on-air cable flirting.
While the mainstream press focused on the health care battle last week, the online conversation centered on sobering survey results for President Obama. Bloggers also jumped into the racially charged “Skip” Gates case. Iran was again the hot Twitter topic and a confrontation between David Beckham and angry soccer fans led on YouTube.
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