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    Solid Clinton Lead, Small Gain for Congressional Democrats

    Introduction and Summary As the fall campaign begins, Bill Clinton holds a solid lead over challengers Bob Dole and Ross Perot. But the race for control of Congress remains close. While the Democrats have gained some ground on the GOP over the course of the summer, American voters have a more positive view of incumbents […]

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    Republicans

    Analysis Breakdowns An analysis of recent Pew Research Center surveys Republicans… Who They Are Despite its resurgence over the past 20 years, the Republican Party has never been numerically superior to the Democratic Party. For most of the 1990’s, the two have been essentially equal in this respect. In our most recent surveys, the Center […]

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    About the Typology

    The Times Mirror Center in 1987 developed a unique voter classification system based on three major elements — party affiliation, political participation, and personal values and attitudes — and using the statistical technique called “cluster analysis.” The new typology in 1995 is built on the same foundation, with minor modifications. Nine values and attitudes were […]

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