Numbers, Facts and Trends Shaping Your World

Search results for: “african americans”

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    Reading Habits in Different Communities

    Residents of urban, suburban, and rural areas vary in their purposes for reading, their use of digital content, their engagement with public libraries, and where they turn for book recommendations

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    Photos and Videos as Social Currency Online

    46% of internet users post original photos & videos online; 41% curate photos & videos they find elsewhere on the web and post on image-sharing sites. Women are more likely than men to use Pinterest; Instagram & Tumblr attract equal shares of both.

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    The Rise of the “Connected Viewer”

    52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences

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    Mobile Phone Problems

    Telemarketing calls and spam texts are realities for most cell phone users. Smartphone owners are particularly likely to report dropped phone calls and slow download speeds.

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    Twitter Use 2012

    Overall adoption remains steady, but “typical day” usage continues to grow. 8% of online adults now use Twitter on a typical day. African-Americans, young adults, and mobile users stand out for their high rates of Twitter usage.

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    Libraries, patrons, and e-books

    12% of e-book readers have borrowed an e-book from a library. Those who use libraries are pretty heavy readers, but most are not aware they can borrow e-books.

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    Cell Internet Use 2012

    17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.

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    Digital differences

    While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some groups digital disparities still remain

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