The Rise of the “Connected Viewer”
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
Numbers, Facts and Trends Shaping Your World
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
Telemarketing calls and spam texts are realities for most cell phone users. Smartphone owners are particularly likely to report dropped phone calls and slow download speeds.
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
86% of smartphone owners used their phone in the past month to make real-time queries to help them meet friends, solve problems, or settle arguments
While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some groups digital disparities still remain
46% of American adults now have a smartphone of some kind, and for the first time smartphone owners outnumber users of more basic phones
As mobile, social tools spread throughout the population, people are connecting with each other. Why not harness those tools for health?
The share of cell phone owners who download apps nearly doubles in two years, but just 46% of downloaders have paid for an app.
35% of US adults own a smartphone of some kind, and one quarter of smartphone owners say that their phone is where they do most of their online browsing.
Adoption rate of e-readers surges ahead of tablet computers
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