Social Media Update 2013
42% of online adults use multiple social networking sites, but Facebook remains the platform of choice
Numbers, Facts and Trends Shaping Your World
42% of online adults use multiple social networking sites, but Facebook remains the platform of choice
Experts envision automation and intelligent digital agents permeating vast areas of our work and personal lives by 2025, but they are divided on whether these advances will displace more jobs than they create.
One in ten Americans have used an online dating site or mobile dating app; 66% of them have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites.
While African Americans continue to trail whites when it comes to internet use and home broadband adoption overall, young African Americans are just as likely as their white counterparts to use the internet and have especially high rates of Twitter use.
Social networking sites remain most popular among young adults, but other age groups continue to increase their engagement
Teens often rely on themselves and the guidance they get from the websites they use to figure out how to manage their privacy online, but when they do seek advice, they go primarily to peers and parents.
The well-educated and the well-off are more likely than others to participate in civic life online, just as those groups have always been more likely to be active in politics and community affairs offline.
Youth are sharing more personal information on their profiles than in the past. They choose private settings for Facebook, but share with large networks of friends.
61% of Facebook users have taken a voluntary break from using the site at one time or another and 27% plan to spend less time on the site this coming year. Even so, two-thirds of online adults are now Facebook users.
Campaign and policy-related material on SNS plays a modest role in influencing most users’ views & political activities. Democrats & liberals are the most likely to say the sites have impact and are important.
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