The Internet and Consumer Choice
The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.
Summary of Findings The proportion of Americans who rely solely on a cell phone for their telephone service continues to grow, as does the share who still have a landline phone but do most of their calling on their cell phone. With these changes, there is an increased concern that polls conducted only on landline […]
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