What Do Health and Wellness Influencers Post About?
Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Data Labs
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Can AI Stand In for Human Survey-Takers? Not Really
Synthetic surveys using digital twins do a poor job estimating the public mood and are especially error-prone for some subgroups, including Republicans and Black adults.
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Prediction markets’ trading volume doubled between May and July, largely driven by sports
Prediction market trading on Kalshi and Polymarket doubled from May to July, mostly due to a large uptick in sports trading.
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Americans’ views of data centers have turned more negative
Americans’ views of data centers have turned more negative since January. But many are unsure or unfamiliar with them.
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How Much of the Internet Is Written With AI?
In a random sample of 10,000 webpages collected in July 2026, one-in-ten show signs of being written or substantially edited by AI.
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Americans’ use of social media for health information differs by race and ethnicity
Hispanic, Black and Asian adults are more likely than White adults to get health information from social media and turn to health and wellness influencers.
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What we know about the typical Polymarket user
The typical Polymarket user placed a total of 46 trades across 10 active trading days during our study period.
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Nearly 6 in 10 young women get health and wellness information from influencers
Young women are especially likely to say they often see influencer content about beauty and appearance.
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Federal agency X accounts are getting far more engagement in the second Trump term than under Biden
Federal agencies are getting far more audience engagement on X in the second Trump administration than they did during the final year of the Biden administration.
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Trading volume on prediction markets has soared in recent months
Prediction market trading volume has risen from under $5 billion monthly in mid 2025 to nearly $24 billion in April 2026, with sports dominating.
