Numbers, Facts and Trends Shaping Your World

Publications

  • report

    Beyond Red vs. Blue: The Political Typology

    Our latest political typology sorts voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape.

  • feature

    Compare 2014 Political Typology Groups

    The 2014 Pew Research Center Political Typology looks beyond “Red vs. Blue” in American politics, sorting voters into cohesive groups, based on their attitudes and values – not their partisan labels. Use this tool to compare the groups on key topics.