Methods 101: Survey Question Wording
The second video in Pew Research Center’s Methods 101 series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.
Numbers, Facts and Trends Shaping Your World
Publications
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Americans had concerns about self-driving cars before fatal Arizona accident
Last year, a slight majority of Americans said they were at least somewhat worried about the development of autonomous cars and hesitant about riding in one if given the chance.
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How do you write survey questions that accurately measure public opinion?
In the second video from our Methods 101 series, we’re tackling why question wording is so important in public opinion surveys.
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Video Explainer: Understanding survey question wording
The second video in Pew Research Center’s “Methods 101” series helps explain question wording – a concept at the center of sound public opinion survey research – and why it’s important.
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Methodology
Data in this study came from two main data sources: 1) analysis of Facebook posts from a set of 30 science-related pages based on data downloaded from the public Facebook Graph API from Jan. 1, 2014 to June 30, 2017, and 2) human content analysis coding by Pew Research Center staff of a random selection […]
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Acknowledgments
This report is made possible by The Pew Charitable Trusts. This report is a collaborative effort based on the input and analysis of the following individuals. Find related reports online at: pewresearch.org/pewresearch-org/science. Primary research team Paul Hitlin, Senior Researcher Kenneth Olmstead, Research Associate Cary Funk, Director, Science and Society Research Collaborating research team Lee Rainie, […]
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2. User engagement with posts on science-related Facebook pages is more common for visual posts, calls to action
While the most common frames for posts on the 30 science-related Facebook pages in this analysis feature new discoveries or science “news you can use,” posts with more engagement – a term used to characterize the number of user interactions with a post from shares, comments, and likes or other reactions – tend to use […]
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1. Most science-related Facebook pages specialize on a few science topics; some include posts far afield from science
At a time when science issues are increasingly part of the broader public discourse, Pew Research Center explored the role of science-related Facebook pages – both those that were meant to enhance the reach of existing science-related media enterprises and those that arose from science enthusiasts and experts utilizing social media platforms to bring their […]
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The Science People See on Social Media
Science-related Facebook pages draw millions of followers but feature more posts with ‘news you can use’ or ads than scientific discoveries
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The Science People See on Social Media
Science-related Facebook pages draw millions of followers but ‘news you can use’ posts or ads outnumber ones about scientific discoveries.
