More than half of foreign-born Latinos describe themselves using the name of their origin country, versus 39% among U.S.-born adult children of immigrants.
The term Latinx has emerged in recent years as a gender-neutral alternative to the pan-ethnic terms Latino, Latina and Hispanic. However, awareness of Latinx is relatively low among the population it is meant to describe.
In 2019, 40% of Americans identified as a race and ethnicity other than non-Hispanic White. Their combined share is predicted to increase to over 50% by 2044.