Political Online Advertising Update
DNC Post-debate ads assure that October will be a record month in political online ad spending
Numbers, Facts and Trends Shaping Your World
According to a May-June 2004 telephone survey of 2,200 American adults, 64% of American households contain a regular user of prescription drugs. One in four Americans (26%) has used the internet to look for information about prescription drugs.
Summary of Findings Amid an increasingly divisive presidential campaign, voters largely agree in their positive assessments of news coverage of the first presidential debate. Solid majorities of certain Bush voters (55%), certain Kerry supporters (62%), and swing voters (60%) rate the coverage of the debate as good or excellent. Voters also generally think that the […]
Summary of Findings By two-to-one, voters who watched the first presidential debate believe that John Kerry prevailed. But the widely viewed Sept. 30 showdown did not result in a sea change in opinions of the candidates. As a consequence, George W. Bush continues to have a much stronger personal image than his Democratic challenger, while […]
Results for the early October 2004 political survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,233 adults, 18 years of age or older, during the period October 1-3, 2004. For results based on the total sample, one can say with 95% confidence […]
About 1.5 million Latinos are eligible to vote in Florida, representing approximately 14 percent of the more than 11 million eligible voters in the state, according to analysis of data from Current Population Surveys conducted by the U.S. Bureau of the Census in 2003.
Debates More Important to Young Voters
Candidates, Parties, and Advocacy Groups Spent $2.66 million on Banner Ads Between January and August, 2004 –less than $1 for every $100 spent on TV Ads.