Year Banners Video Rich Media Sponsorships
2008 4.6 0.6 1.9 0.6
2009 5.06 1.02 1.51 0.38
2010 6.23 1.42 1.54 0.72
2011 7.55 2.00 1.65 1.12
2012 8.56 2.89 1.79 1.54
2013 9.72 3.82 2.64 1.50
2014 10.90 5.96 3.73 1.77

Source: eMarketer. “US Ad Spending Forecast,” 2012-2014. “US Online Ad Spending,” 2011.

Note: Display is made up of rich media, video, sponsorships, and banner advertising