Numbers, Facts and Trends Shaping Your World

More Users of Social Networking Sites Are Deleting Their ”Friends”

Over time, as social networking sites have become a mainstream communications channel in everyday life, profile owners have become more active managers of their profiles and curators of the content that is posted by others in their networks.

About two-thirds of profile owners (63%) have deleted people from their friend lists, up from 56% in 2009. Another 44% say they have deleted comments that others have made on their profile, up from 36% two years prior. And, as photo tagging has become more automated on sites like Facebook, users have become more likely to removed themselves from tagged photographs; 37% of profile owners have done this, up from 30% in 2009. Read More