In the fast-paced lives of today’s America, fewer and fewer people are willing to wait for that slow-cooking old-fashioned oven or stove top; nearly seven in ten (68%) now consider a microwave oven a necessity in their lives, more than double the number who took that view in 1996. The increasing reliance on microwave ovens is only one of a number of consumer items that a Pew Research survey found U.S. consumers now consider essential to their daily comfort, convenience or entertainment. Read More
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