Numbers, Facts and Trends Shaping Your World

January 5-8 2012 Weekly Survey


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    Cable Leads the Pack as Campaign News Source

    Overview With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign […]

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    Few GOP Voters Would be Swayed by Endorsements

    Political endorsements by prominent Republicans would provide little help for GOP candidates in the primaries and might be more of a liability than a benefit in a general election campaign. Most Republican and Republican-leaning voters say that candidate endorsements by leading GOP figures, including George W. Bush, Sarah Palin and John McCain, would make no […]

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    Perceptions of Economic News Continue to Improve

    Overview The number of Americans hearing mostly bad news about the nation’s economy continues to decline. Three-in-ten (30%) now say they are hearing mostly bad economic news, less than half the number that said this in early August (67%). The percentage saying they are hearing a mix of good and bad news about the economy […]

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