Which social media platforms are most popular
% of U.S. adults who say they ever use …
| Year | YouTube | TikTok | Snapchat | Twitter (X) | BeReal | Nextdoor | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 8/5/2012 | 54% | 9% | 10% | 16% | 13% | |||||||
| 8/7/2012 | 14% | |||||||||||
| 12/9/2012 | 11% | 13% | 13% | |||||||||
| 12/16/2012 | 57% | |||||||||||
| 5/19/2013 | 15% | |||||||||||
| 7/14/2013 | 16% | |||||||||||
| 9/16/2013 | 57% | 14% | 17% | 17% | 14% | |||||||
| 9/30/2013 | 16% | |||||||||||
| 1/26/2014 | 16% | |||||||||||
| 9/21/2014 | 58% | 21% | 22% | 23% | 19% | |||||||
| 4/12/2015 | 62% | 24% | 26% | 22% | 20% | |||||||
| 4/4/2016 | 68% | 28% | 26% | 25% | 21% | |||||||
| 1/10/2018 | 73% | 68% | 35% | 29% | 25% | 22% | 27% | 24% | ||||
| 2/7/2019 | 73% | 69% | 37% | 28% | 27% | 20% | 24% | 22% | 11% | |||
| 2/8/2021 | 81% | 69% | 40% | 31% | 21% | 28% | 23% | 25% | 23% | 18% | 13% | |
| 9/5/2023 | 83% | 68% | 47% | 35% | 33% | 30% | 29% | 27% | 22% | 22% | 3% |
Note: The vertical line indicates a change in mode. Polls from 2012-2021 were conducted via phone. In 2023, the poll was conducted via web and mail. For more details on this shift, please read our Q&A. Refer to the topline for more information on how question wording varied over the years. Pre-2018 data is not available for YouTube, Snapchat or WhatsApp; pre-2019 data is not available for Reddit; pre-2021 data is not available for TikTok; pre-2023 data is not available for BeReal. Respondents who did not give an answer are not shown.
Source: Surveys of U.S. adults conducted 2012-2023.
PEW RESEARCH CENTER
