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Advertiser expenditure for morning network news


Advertiser expenditure for morning network news

Gross advertiser expenditures for network TV morning news programs

YearABC (previous)CBS (previous)NBC (previous)ABCCBSNBC
2013$350,200,300$145,970,000$495,644,200
2014$362,893,800$162,087,700$435,339,800
2015$405,476,800$163,038,500$503,711,000
2016$401,925,500$177,018,100$508,753,200
2017$359,134,000$211,695,600$517,199,300
2018$291,250,900$164,507,800$320,624,000
2019$288,718,900$184,658,800$343,418,300
2020$293,602,100$185,381,100$357,631,500

Note: Shading indicates change in methodology. The methodology for this analysis changed in 2018, while data for prior years remains unchanged. As such, no comparison should be drawn between 2018-20 and any prior year. The above figures only include Monday through Friday telecasts of ABC’s Good Morning America, CBS This Morning and NBC’s Today. These figures reflect total payments by advertisers for purchase of commercial time. A proportion of these payments are paid as commissions or fees to media buyers, and the balance are recognized by the network as revenue.

Source: Kantar

PEW RESEARCH CENTER


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