Advertiser expenditure for morning network news
Gross advertiser expenditures for network TV morning news programs
| Year | ABC (previous) | CBS (previous) | NBC (previous) | ABC | CBS | NBC |
|---|---|---|---|---|---|---|
| 2013 | $350,200,300 | $145,970,000 | $495,644,200 | |||
| 2014 | $362,893,800 | $162,087,700 | $435,339,800 | |||
| 2015 | $405,476,800 | $163,038,500 | $503,711,000 | |||
| 2016 | $401,925,500 | $177,018,100 | $508,753,200 | |||
| 2017 | $359,134,000 | $211,695,600 | $517,199,300 | |||
| 2018 | $291,250,900 | $164,507,800 | $320,624,000 | |||
| 2019 | $288,718,900 | $184,658,800 | $343,418,300 | |||
| 2020 | $293,602,100 | $185,381,100 | $357,631,500 |
Note: Shading indicates change in methodology. The methodology for this analysis changed in 2018, while data for prior years remains unchanged. As such, no comparison should be drawn between 2018-20 and any prior year. The above figures only include Monday through Friday telecasts of ABC’s Good Morning America, CBS This Morning and NBC’s Today. These figures reflect total payments by advertisers for purchase of commercial time. A proportion of these payments are paid as commissions or fees to media buyers, and the balance are recognized by the network as revenue.
Source: Kantar
PEW RESEARCH CENTER
