Digital display advertising revenue by format
Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars)
| Type | 2017 | 2018 | 2019 | 2020 |
|---|---|---|---|---|
| Banner ads | 22,270,670,000 | 26,583,740,000 | 30,830,100,000 | 35,081,550,000 |
| Sponsorship ads | 2,184,880,000 | 2,524,900,000 | 2,839,380,000 | 2,782,600,000 |
| Video ads | 16,310,250,000 | 23,504,760,000 | 31,858,630,000 | 41,440,150,000 |
| Rich media other | 4,402,490,000 | 5,053,690,000 | 5,476,710,000 | 5,878,300,000 |
Note: Data from previous years is updated annually. Rich Media other ads are those with interactive or audio/video components, but not full video. Sponsorship ads are those in which the advertiser sponsors content. Data for years prior to 2017 was compiled using a different methodology and is available in the 2018 archived fact sheet.
Source: eMarketer, U.S. Ad Spending Estimates.
PEW RESEARCH CENTER
