| Year | Yahoo | Microsoft | AOL | Total | ||
|---|---|---|---|---|---|---|
| 2009 | 0.36 | 0.56 | 1.26 | 0.37 | 0.51 | 7.97 |
| 2010 | 0.86 | 1.21 | 1.43 | 0.51 | 0.47 | 9.91 |
| 2011 | 1.67 | 1.73 | 1.36 | 0.60 | 0.53 | 12.33 |
| 2012 | 2.26 | 2.18 | 1.35 | 0.90 | 0.70 | 14.78 |
| 2013 | 2.99 | 3.17 | 1.27 | 0.79 | 0.73 | 17.72 |
Source: eMarketer. “US Ad Spending Forecast,” 2012-2014. “US Online Ad Spending,” 2011.
Note: Display is made up of rich media, video, sponsorships, and banner advertising
