| Year | Search | Display ads* | Messaging | Video | Other** |
|---|---|---|---|---|---|
| 2012 | $2,241,400,000 | $1,604,500,000 | $223,400,000 | $243,700,000 | $50,200,000 |
| 2013 | $4,905,100,000 | $4,917,600,000 | $245,300,000 | $722,000,000 | $195,400,000 |
| 2014 | $8,720,000,000 | $8,110,000,000 | $240,000,000 | $1,540,000,000 | $550,000,000 |
| 2015 | $14,130,000,000 | $13,250,000,000 | $270,000,000 | $2,880,000,000 | $1,060,000,000 |
* Sponsorships, Banners and Rich Media together make up the larger category of Display Ads. ** Classified, email and lead generation make up the category Other. Source: eMarketer U.S. Ad Spending Estimates. “State of the News Media 2016”
