Numbers, Facts and Trends Shaping Your World

Newspapers: Change in daily and Sunday circulation, year over year (2016)

Date Daily Sunday
9/30/2003 -0.4% -0.1%
3/31/2004 -0.7% -0.9%
9/30/2004 -0.8% -1.4%
3/31/2005 -2.0% -2.5%
9/30/2005 -2.6% -3.1%
3/31/2006 -2.6% -3.1%
9/30/2006 -2.8% -3.4%
3/31/2007 -2.4% -3.0%
9/30/2007 -2.5% -3.3%
3/31/2008 -3.5% -4.3%
9/30/2008 -4.6% -4.8%
3/31/2009 -7.1% -5.4%
9/30/2009 -10.6% -7.5%
3/31/2010 -8.7% -6.5%
9/30/2010 -5.0% -4.5%
9/30/2011 -4.0% -1.0%
9/30/2012 -0.2% 0.6%
9/30/2013 3.0% 1.6%
9/30/2014 -3.3% -3.3%
12/30/2015 -6.7% -4.2%

Note: Due to a change in AAM’s reporting period, comparisons from 2003 to 2014 are based on six-month averages for the period ending Sept. 30, while comparisons for 2014-15 are based on three-month averages for the period ending Dec. 31. Data do not include affiliated publications. Weekday circulation only includes those publications reporting a five-day average. 2015 analysis incorporates weekday circulation from 282 publications and Sunday circulation from 517 publications. Source: Pew Research Center analysis of Alliance for Audited Media data. “State of the News Media 2016”

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